Introduction
This article explains what the Video Coding technology package covers in IPlytics, the data sources behind it, and how customers can use it for SEP and standards analysis.
A technology package (also called a feature package) is a curated collection of patents covering a specific technology standard – for example, Wi-Fi 6, 5G, or HEVC video compression. Rather than constructing a patent search from scratch, users of the IPlytics platform can access these packages directly to immediately explore which companies hold relevant patents, how many patents exist in the landscape, and which may be essential to a given standard.
The Video Coding technology package covers patent, standards, and contribution data for major video compression technologies used in streaming, broadcast, conferencing, web video, and high-resolution media distribution. It's built for tracking patent ownership, pool coverage, contribution activity, and competitive position across AVC, HEVC, VVC, VP9, and AV1.
Please note: Availability of individual technology generations may depend on your subscription and platform configuration.
What The Package Covers
The Video Coding technology package focuses on major video compression standards and organizes the data into five technology-specific landscapes.
Users can filter by technology using the Technology Generation field to scope searches to a specific video coding standard.
| Technology | What It Covers | Typical Relevance |
| AVC (H.264 / MPEG-4 Part 10) | A widely used video compression standard for recording, compression and distribution of video content, including streaming, broadcast, Blu-ray and video conferencing. | Legacy and current streaming, broadcast, Blu-ray, and video-conferencing systems. |
| HEVC (H.265 / MPEG-H Part 2) | The successor to AVC, designed to improve compression efficiency and support high-resolution video, including 4K and 8K use cases. | High-resolution streaming and broadcast, including 4K and 8K content delivery. |
| VVC (H.266 / Versatile Video Coding) | The successor to HEVC, developed by the Joint Video Experts Team (JVET), a collaboration between ITU-T VCEG and ISO/IEC MPEG. VVC was finalized in July 2020, with a second edition published in April 2022. | Next-generation streaming and broadcast applications seeking further compression efficiency gains over HEVC. |
| VP9 | A video coding format launched by Google in 2013 for efficient web video delivery, widely associated with over-the-top streaming and browser/device playback support. | Over-the-top streaming platforms and browser- or device-based video playback. |
| AV1 | A royalty-free video compression codec developed by the Alliance for Open Media (AOMedia), designed as a successor to VP9 and used for efficient web-based video streaming. | Royalty-free web-based video streaming and next-generation OTT platforms. |
What Users Can Analyze
- Use the Technology Generation field to scope searches to specific video coding technologies such as AVC, HEVC, VVC, VP9, or AV1.
- Review declared or pooled patent data where available, including pool and standards-body declaration sources such as Via LA, Access Advance, ISO, and ITU-T for AVC, HEVC and VVC, and Sisvel pool sources for VP9 and AV1.
- Review patent families identified by IPlytics' classifier and expert review as potentially relevant to a video coding technology, even where no formal declaration exists.
- Search contributions submitted to the JVT (AVC), JCT-VC (HEVC), and JVET (VVC), using Contribution Weight metrics to normalize joint submissions.
- Filter JVET contributions by VVC Incorporated status, to see whether a contribution has been formally incorporated into the VVC standard.
- Review Semantic Essentiality Score (SES) results, which estimate how closely a patent’s claims align with a video coding standard’s specifications, to help prioritize candidates for further review.
Why It Matters
Video compression is central to streaming, broadcast, conferencing, mobile video, web platforms and high-resolution media delivery. Each video coding generation has a distinct standards, contribution, patent, and licensing landscape, and the relevant patent holders may differ by technology.
Because each video coding technology sits within a different standards body, pool structure, and declarant group, relying on declaration data alone can miss meaningful parts of the landscape. The Video Coding technology package addresses this by combining declared, pooled, and undeclared candidate data with contribution activity, giving users a fuller view of the patent landscape across AVC, HEVC, VVC, VP9, and AV1.
Common Use Cases
- Licensing preparation: identify companies associated with declared, pooled, and undeclared SEP candidate data for specific video coding technologies.
- Patent pool assessment: review how patent pool coverage and contributor profiles differ across AVC, HEVC, VVC, VP9, and AV1.
- Standards contribution analysis: analyze contribution activity for AVC, HEVC, and VVC, and use Contribution Weight to identify influential contributors.
- Portfolio benchmarking: compare a portfolio against technology-specific video coding landscapes.
- Risk prioritization: prioritize patent families and technology generations for further technical and legal review.
Important Scope Note
| Undeclared SEP candidates, classifier outputs, contribution metrics, and scores should be used as research and prioritization inputs, not as legal conclusions on essentiality, validity, infringement, or licensing obligations. |
How To Request Access
The Video Coding technology package is a licensed add-on to the IPlytics Platform. Access is not included in every standard platform subscription and must be confirmed separately.
To request access, contact your IPlytics account manager or reach out to the IPlytics team here.